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Evertrue Notes is where I write about founders, markets and company-building.. especially the signals that matter before consensus forms.
Expect sharp ideas on investing, fundraising, hiring, GTM, pricing and what it actually takes to build enduring companies, alongside conversations with founders and operators I think are worth listening to.
Some posts will be practical. Some will be personal. All will be rooted in one question:
What is worth noticing before it becomes obvious?
Yvonne
Founder & General Partner, Evertrue Capital